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This innovative customer-value and engagement framework is carefully developed in the first two chapters and then fully integrated throughout the remainder of the text.Įngage with customers using today’s digital and social media
PEARSON PRINCIPLES OF MARKETING HOW TO
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
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Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create value through customer connections and engagement
PEARSON PRINCIPLES OF MARKETING PLUS
Principles Of Marketing Plus Pearson Mylab Marketing - Philip Kotler - Gary Armstrongįor Principles of Marketing courses that require a comprehensive text.